White label local SEO services allow agencies and freelancers to offer clients strong local SEO campaigns without having to do all the work in-house. By partnering with a white label SEO agency, you can expand your service offerings and increase profits while providing your customers with high-quality, customized SEO solutions. This collaboration allows for leveraging specialized expertise to enhance your business’s SEO capabilities.
This guide will explain everything you need to know about white label local SEO, including:
What is White Label Local SEO and How Does it Work?
A white label product or service is provided by one company but rebranded to make it appear like another company is offering it.
In the context of local SEO services, a white label arrangement means that a local SEO agency handles all the optimization work, allowing the reselling company to market those services under its brand.
The white label SEO provider offers:
- Complete local SEO implementation and optimization
- Customized reporting branded with the reseller’s logo and colors
- Access for resellers to track rankings and other metrics
- Ongoing optimization and maintenance
The reseller offers:
- Local SEO services to their clients under their brand
- A new income stream and profit center
- An expanded service offering without added overhead
This allows the reseller to sell a high-value, specialized offering without in-house expertise. Their customers receive white-glove service, allowing the reseller to focus on sales and account management.
Why Should You Offer White-Labeled Local SEO Services?
Offering white label local SEO is an excellent way for digital marketing agencies and consultants to benefit from substantial local search demand without operational headaches.
Benefits include:
- Increased profits – Local SEO services command premium pricing, allowing for an attractive margin.
- Expanded service offering – Capitalize on the lucrative local SEO market.
- Scalability – Easily add and manage SEO clients without adding staff.
- No learning curve – Leverage outside expertise rather than developing it internally.
- Risk mitigation – Avoid relying on unproven in-house optimization capabilities.
In short, white labeling makes good business sense. You gain access to a precious service with no development costs. White labeled local SEO provides a faster revenue growth path than building internal teams and capabilities.
Elements to Look for in a White Labeled Local SEO Service
Because white labeling local SEO essentially entails reselling another provider’s services, finding an optimal partner is crucial. The key elements to look for include:
Proven Expertise and Methodology
- Deep expertise, specifically in local search optimization
- The clearly documented optimization process
- Case studies proving success optimizing local businesses
It would help if you had confidence that your provider understands local SEO’s intricacies and has systematically succeeded with local customers.
Custom Reporting and Branding
- Customized, white labeled reporting is essential – this is your service, so the reporting should reflect your brand, not the backend provider.
- Dashboards, reports, and other interfaces should all be customizable with your logo, colors, etc.
Responsiveness and Communication
- You remain the face of the service to your customers, so having regular communication and prompt responses from your optimization team is crucial.
Flexible Billing and Packages
- Look for custom packaging and billing options rather than rigid pre-set bundles. It would help if you had the flexibility to tailor solutions to individual customers.
With the right local SEO white labeling partner, you benefit from actual subject matter experts who make the process turnkey while letting you retain control of the client relationship.
Essential Services to Look for In a Local SEO White Label Program
While specifics may vary between providers, robust white labeled local SEO services should include the following:
Local Keyword Research
- Extensive analysis of location-specific search patterns and trends
- Keyword suggestions targeted to the client’s geo-area
- Ongoing refinements based on ranking progress
Local On-page Optimization
- Optimizing existing website content for local keywords
- Guidance in creating new, localized website content
- Technical site optimization for local SEO
Local Link Building
- Manual outreach and guest posting on locally relevant sites
- Building location-based links from directories and niche sites
- Monitoring new links for quality and performance
Listings and Citations Management
- Submissions to 50+ relevant directories
- Monitoring for duplicate listings and errors
- Gathering reviews, photos, menus, etc for top directories
Detailed Reporting and Tracking
- Dashboards showing rankings across target keywords
- Traffic and engagement tracking tied to SEO efforts
- Conversions/ROAS measurement from organic traffic
These services should be delivered under your brand via a white labeled platform. This allows you to provide exceptional, customized local SEO at scale.
Keys to Successfully Reselling White Label Local SEO
Leveraging a white label arrangement to sell profitable, customized local SEO requires strategic thinking.
Here are the best practices to drive success:
Lead With Audit and Recommendations
Begin sales conversations by performing a comprehensive local SEO audit for the prospect website. Provide an assessment of optimization opportunities and create content recommendations. This establishes your expertise and shows precisely how you can help.
Bundle Services
Upsell by bundling local SEO with other digital services like paid search and social media marketing. Offering all services under one contract makes you a more valuable partner.
Educate Clients
Explain the tangible impact of effective local optimization for lead generation and revenue. Set proper expectations around the effort and investment required to improve local rankings slowly.
Customize Solutions
Avoid a one-size-fits-all approach. Tailor your offering using the most relevant components for each customer based on their specific goals and needs.
Following these best practices will ensure you provide maximum value to customers while optimizing profitability.
Expand Your Services with Social Media Marketing
In addition to white label local SEO, consider offering white label social media marketing services. This allows you to deliver complete digital marketing solutions encompassing search and social.
Expert social media marketing providers can handle tasks like:
- Social platform setup and optimization
- Engaging content production
- Hashtag research and implementation
- Campaigns tied to marketing initiatives
- Advertising campaign management
- Community management and engagement
- In-depth reporting and analytics
As with local SEO, the white label vendor handles the work, while you get credit for the expertise and results with customers.
How Strategy Sultans can help you with White Label Local SEO
Strategy Sultans provide fully customized white label local SEO solutions to help digital agencies rapidly expand their service catalog and revenue streams. With over ten years of optimizing local businesses, their experts handle the heavy lifting while allowing you to keep the direct client relationship. They offer flexible solutions tailored to each customer’s unique requirements. Their white-label platform provides co-branded reporting to reinforce perceptions of your expertise. Partner with them to amplify your agency’s growth this year with proven local search solutions.
Conclusion
For digital marketing agencies and consultants, reselling white label local SEO services offers an excellent path for revenue growth with limited risk or overhead.
You gain instant access to robust SEO capabilities without an expensive internal team and can provide customized solutions to each unique customer.
With a reliable white labeling provider, offering professional local search optimization is highly scalable. As your customer base grows, your built-in team of experts handles delivering results while you focus on sales and strategy.
