The use of video has become an essential part of the modern business landscape. It has a huge impact on brand recognition, customer engagement, and sales conversion. The benefits are clear: video is one of the best ways to increase brand awareness and promote your products or services.
A business explainer video is a short animated video that explains what your company does in a fun, engaging way. Explainer videos can be used in many different ways including on your website, social media platforms (like YouTube), and even as an email marketing campaign. They can provide valuable information about your business that is easy to digest and remember.
The Impact of Visual Communication
A video animation is a powerful tool that can be used to create an effective online marketing strategy. A well-made explainer video can help you communicate with your audience in a way that’s both memorable and easy to understand.
Visuals are more memorable than text, so they’re an ideal way of conveying information or communicating a message. In addition, visuals are easier for people to understand than text alone especially when it comes to complex concepts or ideas like product features or benefits (which is exactly what you want). When combined with the right words and tone of voice, visuals also create an opportunity for a greater personal connection between your brand and its customers: something that no amount of copywriting can achieve on its own! Finally, because they contain both audio and video content (or just one or two), animated explainer videos tend to look more polished than regular promotional materials such as brochures/catalogs where everything must be written out manually before being laid out onto paper via typesetting software such as InDesign CC2018.
Types of Business Explainer Videos
You can create explainer videos for a variety of purposes and target audiences. Explainer videos are used by businesses to promote products or services, educate customers and prospects about their offerings, build trust and credibility with potential customers, generate leads, and increase sales.
The most common types of explainer videos include:
- Product/Service Overviews – These explainers introduce the product or service in an easy-to-understand way by showing how it works. They’re usually targeted at new customers who don’t know much about your business yet but might be interested in learning more if they see how awesome your stuff is!
- Product Demonstrations – This type of video shows real people using the product so viewers get an insider’s perspective on what it’s like to use something in real life (vs. just seeing static images). For example: Here’s how our software makes managing inventory easy…
- Industry Analysis – A company may choose this type of video if there is already competition within its industry space; this helps position itself as being different from the rest because it highlights unique features that set itself apart from competitors’ offerings such as cost savings (ease), speediness (efficiency), etcetera…
Production and Animation
If you have an idea for a video and want to communicate it effectively, animation, specifically explanation video animation, is the way to go. Explainer videos can be used in many ways: to explain your business and its products or services, demonstrate how something works, or even create excitement around a new product launch.
Animation is also useful when trying to convey complex concepts in an engaging way. For example, if you have invented something that involves multiple steps or processes that need explaining before people understand how they work together, then an animated video might be best suited for this purpose. It allows viewers’ minds time (and space) as they absorb information visually rather than textually alone.
Voice-overs and Sound Design
Voice-overs are the narrator of your video. They can be a single person or multiple people, but they should be clear and easy to understand. The goal of voice-overs is to give your audience as much information as possible without being too wordy or confusing them with technical jargon.
Sound design can make all the difference in how well your viewers understand what’s happening in your video and whether they’ll keep watching! Sound design includes background music, sound effects, and other audio elements that help set the scene for each scene of your animation (like footsteps when someone walks through gravel).
Distribution and Promotion
Distribution and promotion are the keys to success. If you don’t get your video out there, no one will see it.
There are a number of ways to get your video in front of the right people:
- Social media – Posting on Facebook, Twitter, and Instagram is an easy way to share videos with friends and followers who might be interested in what you have to say.
- Video sharing sites – Sites like YouTube allow users to upload their own videos as well as watch others’ content (which means it’s possible for anyone with an internet connection). You can also pay for ads on these sites if they suit your budget better than other options do!
- Video distribution platforms – These platforms allow content creators such as filmmakers or animators like yourself access their own channels where viewers can find their work easily by searching through keywords related specifically to what type
In the end, video animation is a powerful tool that can be used to create engaging content for your business. But it’s not just about making videos; it’s about using them as a way to connect with your audience on a deeper level and make them feel invested in what you’re doing. By incorporating these tips into your next project, you’ll be able to create something truly special that will help build relationships with customers while also boosting sales!
